The Premier League has grown from strength to strength over the past couple of decades and the amount of revenue generated through selling TV rights across the world has never been higher. Over the last few years, the popularity of football has grown fast in China and billions has been spent to help grow the sport across the country. Interest is at an all-time high and the Premier League is the most popular one with Chinese fans. To capitalise on the huge growth, a new major TV rights deal worth around £560 million has recently been agreed. Football bets sites that offer their services will be extremely pleased as gambling on matches is a huge business in this part of the world.
If the new Premier League TV rights deal goes ahead it will be worth over ten times the present amount paid. The deal is between the Premier League and Suning, a huge Chinese retailer who are investing big in football. They recently invested a huge sum of money buying a controlling stake in Italian giants Inter Milan and are aggressively expanding their portfolio of football investments.
The drive of investment in football across China has been implemented by Xi Jinping, the Chinese president. The county’s long-term goals are to attempt to make the country into a world leader in football. The president wants the sport to become the nation’s largest and most popular by the year 2025.
Over the last couple of years, English clubs have received huge investments from Chinese companies. These include Aston Villa, West Brom, and Manchester City.
The popularity of watching the Premier League in China has seen major growth over the last few years. Many of the top teams in England have carried out tours during the summer break to take advantage of the huge market and attempt to grab the biggest share of fans.
After a slow start, the Chinese Super League is gaining popularity which is helping to increase the interest of football in the country. Over the last few years, they have managed to attract top managers along with top class players to the league.
The TV deal has been negotiated is estimated to be worth around $700 million which works out at $233 million each season. If the deal gets the green light it will start at the beginning of the 2019/20 season.
Currently the largest overseas deal in place for TV rights is in the U.S with NBC. They paid one billion dollars to have exclusive rights for six season which work out at $167 million per year.
The overseas deals in place do not come close to the Premier League TV rights deal in the UK. BT and Sky agree on a record fee of £5.14 billion for only three seasons which started this campaign. Things have never been better for the clubs in the Premier League and the huge TV rights deals will bring in vast amounts of additional money to help it continue to dominate the world stage.